the brand is the most important intangible of the company . The brand is what remains in the minds of consumers when the products have already been consumed. The importance of the brand lies in leaving an indelible mark on the minds of customers, a mark that is unmistakable, a memorable mark, that allows the products it sells to be consumed again and again thanks to the differentiation it achieves with respect to your competitors.

The products or services that you offer in your business must be recognized by a name and an image that mark people in such a way that when they think of acquiring something, they only think of your company. The importance of creating a brand is given by the fact that this allows you to assign an unequivocal identity to your products or services, allowing you to differentiate them and position them in the Moroccan market, and in any other.

The logo is the visual presentation of your company. The mix between color and text make up the essence of what your business is, even more so, of what you are as a small or medium-sized entrepreneur. It is like the signature of your company, which identifies it over the rest of your competitors.

This aspect should never be considered as something secondary, on the contrary, visualize it as the priority investment of your business, since without it your products cannot be made known. Keep in mind that within a company everything can evolve: the employees, the teams, the administration, the premises; but what always remains in time and grows is the brand. It is the asset of your company that could be worth the most in the long run, and the key to attracting customers in an inspiring way.